Chinese theme park research
understand visitor expectations to theme parks in china
Launched in January 2017, this research revealed that across China, there are particular guest journeys, or experiences, that truly matter to them.
The following outlines the guest experiences that operators in China should be investing in to create the integrated resort of the future, as uncovered by our research. It is clear from these results that visitors today want to receive a single, integrated and digital resort experience, particularly with the ability to pre-book their trip, and during their visit be able to purchase and order anything using cashless devices.