theme park research from malaysia
understand the views of malaysian theme park visitors.
Visitors to parks in Malaysia want technology to pre-book fast-track passes and retail merchandise, have mobile apps to gain park entry, receive personalised deals and recommendations, and be able to decide which restaurant to go to based on their wait times.
Virtual reality is a hot topic for theme park visitors and operators alike, with the most progressive attractions embracing the technology to create a truly immersive experience. However, the application of VR goes beyond just the thrill-seeking and has value in the service it can also provide.
This is reflected in the results of The Malaysian Theme Park Barometer with 70% of respondents saying they would like to see virtual reality experiences and guides in theme parks in the next three years.