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Retail Gap Barometer #1

charting the gap between consumers shopping expectations, and the reality of the experience they receive

This report reveals that shoppers now expect to be able to channel hop between online and physical stores whilst enjoying the same retail experience. Shoppers are demanding more ways to purchase and interact with a retailer, expecting greater product availability than ever before, more relevant information about products that may interest them, and quick and convenient ways of shopping, collecting and returning.