Retail gap barometer #3
The third Retail Gap Barometer continued to chart the ‘gaps’ between consumer expectations of their retail experience
This report also focused on the impact of The Experience Economy and questioning consumer demands for future technology.
As the worlds of retail, entertainment and leisure continue to collide, it is creating what is now known as ‘The Experience Economy’. Brands today need to understand the impact of this conversion, meeting consumer expectations that no longer focus solely on the shopping experience, but also on the dining and leisure opportunities.