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understand the app functionality your visitors want!
Apps are becoming central to the way visitors organise and enjoy theme park visits in all corners of the globe. But given the level of financial resource required to make an app work, operators contemplating any new app need to ensure they are investing in the right kind of functionality.
This report questions theme park visitors on the types of functionality they want a mobile app to have; from queue-busting, to plan-my-day and loyalty points and rewards.